Pinnacle People

Tim White

Managing Director

Having spent a career in the rental and access rental sector, Tim also found a friend in John Caudwell at Phones4U. With a wealth of directorships, consultancies and senior management positions including: Riwal, Loxam, Phones4u and Hewden, Tim is responsible for sales, operations and most critically the customer relationship.


Wayne Lawson


With a worldwide career largely devoted to powered access and capital equipment and with a similar wealth of directorships, consultancies and senior management positions, including: JLG and Riwal, but not a relationship with John Caudwell. Wayne is responsible for company strategy, finance and the relationship with OEM Sinoboom.


Harry McLoughlin

Customer Relationship Manager

Harry joined the business in 2022 as Operations Supervisor.

It became very clear, very quickly that Harry understood how to build relationships with customers, keeping it simple, and doing what he said he would do. When it occasionally it does go wrong Harry takes a proactive stance to ensure the customer knows what is being done to rectify.


Sam Duxbury

Operations Supervisor

The youngest member of the team Sam is Operations Supervisor prepping the kit for PDI, liaising with customers and hauliers and thus ensuring the kit is delivered as agreed, on time, in full, every time.

Dan White

Social Media Manager

The most well-groomed member of the men’s team. Dan develops and manages the social media platforms for the business, ensuring the content is as engaging and high quality as possible. A keen footballer and much better than Harry. Dan is one to watch…in every sense.

Dottie Morel

Customer Relations

Dottie has held business development and customer relationship roles in a number of leading powered access and retail businesses. Dottie provides the sales organisation through our CRM platform, translating the hustle and bustle of the front line into a somewhat calmer, clearer scenario.  

Laura Groom

Finance Manager

An experienced Finance Manager from, as it happens, the access world, having spent over 10 years at Riwal UK.  Laura provides the financial structure and support that has served the business well from the pre-start up period to launch and through to year two. If you look up organised and no nonsense in the dictionary you will find Laura.

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