Pinnacle, Always For Better Access Solutions.

Founded in 2020 by industry experts Tim White and Wayne Lawson, Pinnacle Platforms are the exclusive distributor for Great Briton of Sinoboom Aerial Work Platforms.

Based in Melton Mowbray, Leicestershire, the company offers unrivalled availability and on time in full deliveries, from an exclusive range of all-electric Scissor Lifts, Boom Lifts and Vertical Lift powered access solutions.  

With massive growth plans Sinoboom have both extended their Chansha factory and built a new assembly plant in Poznan, Poland. Both initiatives were completed ahead of the global supply chain issues that have blighted the market. This has resulted in a wealth and depth of quality engineered access products that are available, very often immediately, for delivery with days or weeks, rather than months or indeed years.

Ideal for the Access Hire, Plant and Tool Hire, Contractor, Warehousing and Retail Sectors.

Choose Sinoboom from Pinnacle,
Always for Better Access Solutions.

Find Out About Sinoboom

Founded in 2008 and located in Changsha, China’s capital for construction and heavy machinery, SINOBOOM specializes in the research, manufacture, sales and service of a wide range of access solutions. Started by owners and spouses, Steven Liu and Susan Xu. Their story is one typical of a family-led entrepreneurial venture.

  • Ranked in the world’s top 20 access manufactures
  • Ranked top 10 for global MEWP sales
  • First Chinese manufacturer to build its own design booms
  • Distributors found on 4 x continents and in over 70 countries
  • New manufacturing facility recently opened in Poland
  • Massive expansion of Changsha manufacturing plan
  • Parts distribution deal agreed with TVH

Why Choose Sinoboom

Good For Our Environment

  • The all electric zero emission range is powered by AGM (Absorbent Glass Mat) maintenance free batteries from world innovators Discover Batteries.
  • Powered by electric DC motors which provide longer run times.
  • Significantly improving autonomy when compared to competitors’ machines in the same class.

Good for Hire Companies

  • Keep your fleet looking good for longer with the Sinoboom electrophoretic primer paint process on all external and internal surfaces.
  • The high hardness, impact and wear resistance greatly decreases corrosion and rust, protecting the residual value
  • Bumper protection strips help protect the paintwork and decals during transportation.
  • Two-way fork pockets ensure safe easy loading
  • QR code decals give you quick and easy access to operator, parts and service manuals.

Good for Contractors

  • Proportional control allows for more precise movements improving performance and efficiency
  • Easy and quick to charge with market leading run cycles
  • Automatic braking system and an emergency stop at both platform and ground control deliver the highest level of safety.

The Disruptors.

From start-up and acquiring the exclusive rights to market Sinoboom products across Great Britain, Pinnacle Platforms opened their first facility and is already bigger and busier than it perhaps ever imagined.

Co-Directors Tim White and Wayne Lawson have extensive backgrounds in the powered access sector, so success was likely and perhaps on the cards. Pinnacle Platforms will in November 2024 celebrate its fourth year in business.

Let’s take a look back at the story so far with Tim White:

“Year one has been very pleasing, more pleasing however is that every single customer, became a repeat customer, with the quality of the equipment and service feedback as the abiding factors. We like that, as we work hard to support customers with availability, warranty, service and on time deliveries.”

“We have been fortunate to have the supply of plentiful stock to match the growing demand. This has been achieved through our Sinoboom agreement, at both a global and European level and what can only be described as outstanding logistics from Sinoboom BV in Holland.

Manufacturers of construction equipment are nevertheless prone to the problems of transport costs and material shortages. How has Pinnacle been able to circumvent such concerns?

Sinoboom China is expanding rapidly around the world, the smart investment in its supply chain and exports to its subsidiary in Holland, ensures we receive weekly stock updates, and our deliveries are always only two days away.

It helps that the delivery manager has a background in the access industry, and that he understands the urgency of the UK market.”

From small beginnings just a couple of years ago to its current success, does the company still consider itself to be a start-up?

“We are a start-up, but we consider ourselves a reluctant disruptor,”.

“Reluctant because we launched this venture in a post Brexit, pre-Pandemic space.  We had to do things differently, be innovative, be digital, it was social media for us, not social distancing. The product is the star and it always will be, the sense is our customers seem to like what they have experienced thus far”.

Now that the company is more firmly established, what is the target for the years ahead?

“Our first two-year expectations versus the reality pleasantly surprised Wayne and I, we are delighted with our result and have set ambitious goals and targets for 2024 and beyond”.

Pinnacle only markets electric articulating booms, vertical lifts and scissor lifts from the wider Sinoboom portfolio. Are there any plans to expand the UK offering?

“There is an opportunity to broaden our range and we will always listen to our customers. But right now, we are focused on offering a fully electric, maintenance free battery, zero emission fleet”. 

Pinnacle Platforms have been prominent on the UK exhibition scene, after a highly successful Vertikal Days the Executive Hire Show and ScotPlant events.

“We believe in showing our products to people, and like doing so. I don’t think these events are necessarily about doing deals, so our aim is to introduce the brand to potential customers and allow them to see the build quality, we’ll let the product do the talking”.

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